I have more than fifteen years of experience in marketing, and one of the things that continue to shock clients when I bring it up is that print marketing is not dead. Not even close. Actually, I have seen it experience a spectacular revival as everyone was preoccupied with Instagram algorithms and email open rates….
Benefits of Print Advertising, I recall an occasion in a client meeting approximately five years ago when one of the young marketing managers stated that print advertising was a completely dead medium. The room nodded in agreement. Go ahead to the current times and the same client spends approximately 30 percent of his advertising budget…
It is so defiant to open your mailbox nowadays and see other than bills or credit card offers. I recall one evening when I was with a client in the spring last year, and she was going through a pile of gorgeous postcards designed by a local boutique. She stopped, and, in fact, read it,…
Brochure Printing for Marketing, I have not forgotten my initial great brochure catastrophe. We had ordered 5,000 tri-folds to a trade show and the colors of them were not anything like the ones we had approved on-screen. Our bright blue of choice appeared to be purple-shades of gray. It was a costly experience and quite…
Using Print for Brand Awareness, I can tell you the truth, when I first entered the marketing business fifteen years ago, all the people were already declaring the print dead. It is all going digital, they said. “Print is dead.” Now move to the present day, I am still advising clients to use print campaigns….