I recall first of all when I held in my hands a finished project which I had designed and sent to a low-budget printer. It consisted of a set of brochures of a client who was launching. The royal blue was deep and dominating on the screen. On paper? It resembled a purple bruised. The…
High-Quality Printing Solutions, I have worked over fifty percent of the fifteen years with printing companies, either as a marketing coordinator who placed orders on promotional materials of thousands of copies, and subsequently as a consultant to help the small companies navigate the vast universe of custom printing. The lesson that I have gained is…
Eco-Friendly Printing Options, I have been working in the printing business, the major portion of fifteen years, and I tell you, it kept me awake at night seeing the environmental effects of the traditional printing practice. The odor of chemicals, the trash cans with the abundance of misprints, the amount of resources used per day….
I have worked with companies of any size on their printing requirements more than fifteen years and one thing that I have learned is the fact that commercial printing is still very much relevant in the digital world. Indeed, I would say that it has become even more useful as a differentiator. Something is triggered…
Affordable Print Solutions for Small Business, When I was a first-time venture owner last year 2019, I committed all of the beginner errors. Yet the one that I still cringe? And printing costs almost 400 a month without realizing it. The costs quietly bogled between invoices, marketing flyers, product labels and the banner here and…
Personalized T-Shirt Printing, It is the uniqueness of a t-shirt that has something truly gratifying about it. I even recall the first time I came across custom printing in 2016, and I had to match some shirts in the case of a bachelorette party of my sister. What only appeared to be a minor challenge…
Custom Business Cards Printing, It is undoubtedly effective to pass a well-designed business card to a person. I have been in the print business more than twelve years, and no matter how many digital versions there have come, there is still something that cannot be substituted by any of them the actual feeling of contact…
Printing for Marketing Materials, I recall the first marketing campaign that I was working on in 2008. Our digital designs had taken weeks to be completed and when the brochures were finally printed, we were presented with boxes of printed brochures that were not what we had imagined at all. The colors were not right,…
I have spent most of fifteen years seeing businesses waste money on promotional goods without any action plan or plan behind their decisions. Others did it in a stunningly spectacular way. Some others found themselves with boxes of the branded stress balls gathering dust in the storage rooms. The distinction between these results nearly always…
Custom Apparel Printing, I recall the initial occasion when I attempted to have the custom t-shirts printed concerning my friend bachelors party. It was supposed to be an easy task but it became a week-long learning experience about what kind of ink, fabric, and minimum order quantities would be needed. It happened twelve years ago,…